Showing posts with label Tresor In Love. Show all posts
Showing posts with label Tresor In Love. Show all posts

Tuesday, May 4, 2010

A Bottle of "Trésor In Love" Goes To...? And Beauty Bye-Bye Alert: Color Design Blush :(





Let's start with the bad news. Color Design Cream Blush is being discontinued. As a big fan of CD blush in Petticoat Pink, I'm very sad. I know there are tons of fans for this shade, and for the Freeze Frame highlighter shade. Especially among makeup artists. And our MUA Alex Sanchez did such a beautiful job with the Model Mocha shade layered under powder blush in the Arlenis "Chic Cheeks" video they did together (above, but watch on YouTube! The right side of the video is cut off for some reason on the blog...). The CD blush and our foundation brush are two of my favorite beauty duos. They were like magic together. Sigh.



So if you love CD blush and you're near a Lancôme counter, stock up! You've been warned. The good news? When we discontinue something, it usually means something even better is on the way, so stay tuned.



I know a lot of you live in fear of your favorite products being discontinued because you've said so in the blog comments. The lancome-usa.com website has a handy tool called "Beauty Bye-Bye" that tips you off to things that are limited edition and almost sold out, or discontinued. Another thing to look for on any product page is a sentence that says "last call item." I hope that's helpful.



Much better news? The winner of our Trésor in Love giveaway is...Mel! Congrats, Mel. You'll be smelling sweet in no time. Please check your email. Thanks to everyone who commented. I'm happy to so many of you like theTrésor in Love ad. It's really charming, thanks to Miss Elettra. And Toussled Kitten, hope your neck is better!



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Wednesday, April 28, 2010

Paris When it Sizzles! (Giveaway #2!)













Bonjour, everyone! Great entries for the Tresor in Love giveaway. Thank you! There's still time to enter if you haven't yet. Nancy, sadly, not much time to sit in cafes and we have a shoot everyday. But the weather is beautiful and every cafe with outdoor seating is packed. Also, Atelier Gal, I saw your question. What is BB cream?



We shot this morning at Place de Furstemberg in St. Germain. Our brilliant set director recreated a mini-flower market filled with roses, peonies, lilies and more. It was quite beautiful. (See above.) Dozens of tourists stopped to stare and take pictures. Then I ran to the Lancome boutique on Faubourg St. Honore (above, with picture of Julia Roberts in the window) to see what's new and found lots of products we don't have back in the U.S. I tried to buy the new Hypnose Precious Cells mascara for a blog giveaway, but it's sold out already! Both black and brown are gone. (But they'll be restocking soon.) What else was there? The Yayoi Kusama Juicy Tubes, which I mentioned the other day. They are adorable. I bought one set for a certain Lancome ambassadress who loves the natural formula and another set for a blog giveaway. (Shown above with full-size JT for scale!)



To enter, post whether or not you own a Juicy Tube or Tubes already. If so, what shade? Any random Juicy Tube thought is fine too! Idea for a shade, constructive criticism, all welcome. We'll pick one comment. Please post by Thursday night.



I need to stop here because I have to run to part two of today's shoot. (Actually, part three. A small crew went to the Eiffel Tower to film after the flower scene.) Enjoy the pictures, enter the giveaway and have a beautiful day!



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Tuesday, April 27, 2010

Fall in Love with Tresor in Love! (Giveaway Alert!!)







We had a photo shoot yesterday in the 8th arrondisement, in a building with windows overlooking the Arc de Triomphe. It was a gorgeous view, very beautiful, very Parisian, made all the better by the leafy green trees and bright blue sky. I snuck out to visit the Sephora nearby on the Champs-Elysee, the huge Parisian thoroughfare packed with tourists, chain shops, cafes and a giant Louis Vuitton store. The Sephora is ENORMOUS, even compared to the big Times Square Sephoras near my office.



There was so much fragrance, makeup, skincare and haircare that the average beauty junkie would just combust trying to take it all in. One of the new fragrances on display is Tresor in Love, our latest scent and a sibling to the legendary Tresor. T.I.L. takes the iconic fragrance and transforms it into a fruity floral. If you like that category of fragrance, you'll be interested in knowing it's Lancome's first fruity floral. (Previous Lancome scents have all fallen into the floral, oriental, chypre and/or citrus categories.)



The fragrance has been a big hit in Europe and will launch in the U.S. in early fall. We filmed the TV commercial and print campaign with Mario Testino and our spokesmodel Elettra a few months ago while she was on break from school. The print ad was shot in a studio in New York and the commercial was shot in a beautiful private home in the heart of Paris that used to belong to Karl Lagerfeld. There were dozens of extras, all good looking and all dressed in black, white and grey. Elettra looked like a young Audrey Hepburn in a white cocktail dress by a famous Italian designer and insanely high YSL heels. The poor thing had to stand for take after take in those shoes.



Let's give away a bottle of Tresor in Love. Just leave a comment saying what fragrance you're wearing today. Is it your signature scent? Do you rotate fragrances? Layer fragrances? Let us know. If you're wearing nothing, you can say that too! Please post by Wednesday night. We'll pick one post at random.



Good luck! We're on a soundstage outside of Paris right now and I need to stop typing. It's all quiet on the set and who knew how noisy a keyboard could be!! (Bye!)



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Wednesday, March 31, 2010

Calling All Classical Music Fans!



Some of you might know we have a new fragrance this year--Tresor in Love! It's a very pretty fruity floral take on the original Tresor.

The fragrance launched in Europe and it is coming to the U.S. later this year. Lancome spokesmodel Elettra Wiedemann is the face of the fragrance, following in the footsteps of her mother, who was the original face of Tresor. (You all knew that, right?)

Lancome used a composition by Philippe Briche and Michel Portal for the original Tresor commercial, and commissioned more music for Tresor in Love that builds on the original. (Do you recognize certain parts of the music from the Kate Winslet commercial?) I thought you'd like this video of the symphony in Paris recording the music. Watch for a few glimpses of Elettra and the commercial on the video screens in the studio.

Enjoy!


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