Showing posts with label Isabella Rossellini. Show all posts
Showing posts with label Isabella Rossellini. Show all posts

Thursday, April 22, 2010

Our Spokesmodel Elettra: Green & Gorgeous! (Beauty Blog Giveaway Alert Too!)






I couldn't let Earth Day pass without doing a post on our most excellent spokesmodel Elettra. As some of you might know, Elettra is not only a model but a student and a serious environmentalist. She's studying biomedicine at the London School of Economics and was explaining her thesis to me the other day. (It has to do with global warming and farming. I'm not sure how much I'm allowed to say, but it was fascinating.) The girl's a total braniac.

And she happens to be as beautiful as she is smart, as these pictures attest. They're from the new issue of InStyle UK. If you live in the U.K. or near an international newsstand, pick up the issue! Elettra's definitely blessed genetically (mom is the legendarily beautiful Isabella Rossellini and dad was a model once upon a time) but she works out a lot to maintain her shape. She told InStyle that to keep her arms tone she'll do 30 pushups at a time and 60-90 when she's with her trainer. (Um, I can't even do one!)

Elettra has a great charity called Just One Frickin' Day that focuses on individual charity projects. Her current initiative is getting solar electricity panels for a hospital in Burundi, the world's poorest country. The hospital has no electricity, so once the sun sets, doctors operate wearing miners' helmets. Can you imagine?

To raise funds last year, Elettra got some of her designer pals like Chris Benz, Rag & Bone and Phillip Lim to design t-shirts. Anyone making a donation of a certain amount received a t-shirt. The shirts sold out, but Lancome made a small donation and got its hands on a special stash. We partnered with several of our favorite blogs on a giveaway today where you can get one of the t-shirts and one of our new Juicy Tubes 100% Natural Origin. Below is a list of the blogs. Make sure to check them out and leave a comment. You never know!

And stop by Just One Frickin' Day to learn more about its Burundi project.

Fab Over 40
Karla Sugar
Blogdorf Goodman
Fete a Fete
The Hungry Asian


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Wednesday, March 31, 2010

Calling All Classical Music Fans!



Some of you might know we have a new fragrance this year--Tresor in Love! It's a very pretty fruity floral take on the original Tresor.

The fragrance launched in Europe and it is coming to the U.S. later this year. Lancome spokesmodel Elettra Wiedemann is the face of the fragrance, following in the footsteps of her mother, who was the original face of Tresor. (You all knew that, right?)

Lancome used a composition by Philippe Briche and Michel Portal for the original Tresor commercial, and commissioned more music for Tresor in Love that builds on the original. (Do you recognize certain parts of the music from the Kate Winslet commercial?) I thought you'd like this video of the symphony in Paris recording the music. Watch for a few glimpses of Elettra and the commercial on the video screens in the studio.

Enjoy!


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