Showing posts with label how-to makeup videos. Show all posts
Showing posts with label how-to makeup videos. Show all posts

Saturday, October 9, 2010

Q&A with Vlogger Jessica Harlow



As promised, here's our Q&A with up-and-coming vlogger Jessica Harlow. If you didn't watch her Bombshell Beauty video, check out yesterday's post.



If you love videos, subscribe to Jessica's YouTube channel. She has some fun videos coming up for Halloween. And if you have questions for Jessica, leave them below. We'll ask her to answer them. And let us know if there are other vloggers you'd like to know more about!



JESSICA HARLOW Q&A



When did you make your first video?

I filmed and uploaded my first makeup tutorial to YouTube about a year and a half ago.



What was your first video?

It was a pin-up look inspired by Dita Von Teese.



When did you realize you were talented at doing your hair and makeup?

Probably when I was around 17. That’s when I started being asked a lot of questions about how I did my makeup and what products I used by everyone from friends and family to complete strangers. One time, while shopping in Sephora, a woman started asking me questions about my makeup and I ended up doing hers on the spot.



How did you learn how to do hair and makeup?

I’ve been playing with makeup my whole life. I just fell in love with the transformation and the art of it. My main source of information came from magazines. I would spend hours putting the tips I found in magazines like Cosmopolitan and Marie Claire to the test. I’d examine photos of celebrities and try to recreate their looks. Eventually, I would look up online what kind of products and techniques makeup artists would use on the stars.



Aside from making your videos, have you ever done hair and makeup professionally?

I started working at department store makeup counters when I was 18 and that’s where I really began learning what works with different skin tones, eye colors and ages. I’ve done makeup for everything from proms to photo shoots, however, my passion lies in teaching others how they can get makeup artist results on their own.



What’s the secret to a good video?

Simplicity. Aim for 5 minutes or less. It might take you longer to edit a video down that much, but believe me, the audience will LOVE you for not wasting their time. Be clear and concise when explaining what you’re doing. Another thing to keep in mind is that it’s a video above all else and they need to see what you’re doing. Good lighting and a good quality camera are essential.



What’s your top beauty secret?

Confidence. Also, getting as much sleep as you can and keeping hydrated don’t hurt either.



Where do you find inspiration for your videos?

Everywhere. Music videos, films, fashion editorials, runway shows and my imagination. Inspiration is all around us.



What was the inspiration for the Bombshell Beauty video?

The look I did was based off of a combination of different looks I’d seen on Sophia Loren. I love how bold yet sophisticated Sophia’s look was. She really used makeup to emphasize her already striking features. I love that kind of attitude and confidence.



Why did you pick the products you picked?

For the Sophia Loren look, it was important for the application to be smooth and matte. For the eyes, I started by applying Aquatique Waterproof Eyecolor Base all over my lids. This product really helps to minimize any imperfections on the lids and it prevents creasing.



I used Color Design Eyeshadow in Chic all over the lids and blended a little bit of Fashion Label into the crease to give the eyes depth and dimension.



Artliner in Noir makes it easy to create the perfect cat-eye liner which is essential to recreating a Sophia Loren look. Hypnose mascara was used on the lashes to make them appear very black, long and full.



When did you first use Lancome?

Lancome has been one of my mother’s favorite brands since forever. I practically grew up around tubes of Lancome lipsticks and bottles of Lancome nail varnish. I started using Lancome products myself when I was about 13. I remember how back then you weren’t one of “the cool girls” unless you had a tube of Juicy Tubes in your school bag. I felt extra cool because I had two – Simmer and Dreamsicle. I remember my favorite mascara in my teen years was Fatale. So sad to see it discontinued. [Sorry, Jessica!]



What’s your favorite Lancome product or products?

I never leave home without Dual Finish pressed powder. It’s the best powder foundation I’ve ever used. I’ve experimented with others but I always come back to this. It’s been my favorite for almost six years now! (I’ve been using it since I was 15).



Le Crayon Khol in Blanc is the best white eyeliner pencil. It’s hard to find a white eyeliner pencil that shows up when applied to the waterline.



My favorite eyeshadow is Fashion Label. I’ve been wearing it all the time since I got hold of it a few months ago. It’s the perfect combination of brown and purple. It makes every eye color pop!



How do you think how-to videos are changing the beauty world?

How-to videos have changed the way women shop for makeup and use their makeup. Now, instead of having to go through all that trial and error of what to buy, what works and what doesn’t, a woman can go online and watch a tutorial that shows the product in action. They get a better idea of pigmentation, blendability and wearability in minutes. You can’t fake those things in video. It either works or it doesn’t.



I also think it’s given a lot of women more confidence. We’re showing them how to get results on their own. I think before the how to videos, women either didn’t have very many products or had a bunch of products they didn’t really know how to use. Before, all the information was coming from print. There’s only so much you can get out of just words. With the how-to videos it’s like they’re right there with the artists. They see everything up close and personal.



Do you have any beauty heroes?

Kim Kardashian and Lady Gaga.



Who are your favorite vloggers?

Michelle Phan, Petrilude, GoldieStarling, and iwanted2c1video. I’ve learned so much from watching their videos.



Who are your favorite makeup artists?

Kevyn Aucoin, Mario Dedivanovic, Alexis Vogel, Billy B, Pat McGrath.



What’s next for you?

More beauty videos of course! But, I’m also working on some beauty-related projects offline.



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Thursday, October 7, 2010

How to Get Bombshell Makeup with Up-and-Coming Vlogger Jessica Harlow



One our favorite things here at the Lancome P.R. department is beauty how-to videos. We think these videos are the most exciting thing to happen to the beauty industry in a long, long time. It's so much more useful to see products tested and demonstrated live as opposed to just reading about them.



It's why we signed Michelle Phan as our official video makeup artist and it's why we're starting to work with other up-and-coming YouTube artists such as Jessica Harlow. Michelle introduced us to Jessica a few months ago and we liked her immediately. She has a lovely, calm way of sharing her tips and techniques and she's clearly enthusiastic about all things beauty. (She also has the most gorgeous hair! The girl should be in hair commercials.)



Jessica did a Lancome-sponsored video called Bombshell Makeup this summer and we're finally getting around to sharing it with you! She's a fan of that classic Sophia Loren beauty look and decided a how-to on that subject would be fun. (It also gave her a chance to showcase her new obsession, Color Design Matte Shadow in Fashion Label, and her old favorite, Artliner!).



Tomorrow, we'll share a Q&A we did with Jessica. In the meantime, enjoy the video. You can learn more about the products she used (Lancome and non-Lancome!) on her blog.



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Tuesday, May 4, 2010

A Bottle of "Trésor In Love" Goes To...? And Beauty Bye-Bye Alert: Color Design Blush :(





Let's start with the bad news. Color Design Cream Blush is being discontinued. As a big fan of CD blush in Petticoat Pink, I'm very sad. I know there are tons of fans for this shade, and for the Freeze Frame highlighter shade. Especially among makeup artists. And our MUA Alex Sanchez did such a beautiful job with the Model Mocha shade layered under powder blush in the Arlenis "Chic Cheeks" video they did together (above, but watch on YouTube! The right side of the video is cut off for some reason on the blog...). The CD blush and our foundation brush are two of my favorite beauty duos. They were like magic together. Sigh.



So if you love CD blush and you're near a Lancôme counter, stock up! You've been warned. The good news? When we discontinue something, it usually means something even better is on the way, so stay tuned.



I know a lot of you live in fear of your favorite products being discontinued because you've said so in the blog comments. The lancome-usa.com website has a handy tool called "Beauty Bye-Bye" that tips you off to things that are limited edition and almost sold out, or discontinued. Another thing to look for on any product page is a sentence that says "last call item." I hope that's helpful.



Much better news? The winner of our Trésor in Love giveaway is...Mel! Congrats, Mel. You'll be smelling sweet in no time. Please check your email. Thanks to everyone who commented. I'm happy to so many of you like theTrésor in Love ad. It's really charming, thanks to Miss Elettra. And Toussled Kitten, hope your neck is better!



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Monday, April 26, 2010

Made It!



Arrived in Paris! My Open Skies plane left the gate at Newark Airport only to turn back because of "technical" problems. You never want to hear that! But all was fixed and here I am. It's a beautiful day in Paris.



I already spotted a few trends from the window of my taxi. Skinny white jeans, blazers, flat jazz shoes, medium-sized leather bags with chains (not the small ones of a few seasons back) and hats. (A cross between a floppy hat and a fedora. Not sure what that would be called. Any hat experts out there?)



My first purchase will be the new French Vogue. I heard there's a great beauty story with our super spokesmodel Daria Werbowy and makeup by our genius artistic director Aaron De Mey. (Check out the behind-the-scenes video above). Penelope Cruz is the guest editor. She pulled together the group of A-listers for the cover, including our very own Kate Winslet. Doesn't she look great? Actually, they all look great. Love that Meryl's in there!



Michelle Phan, our video makeup artist, just posted her latest Lancome video on YouTube. It's about prom makeup. If you or a loved one is headed to the prom, check it out. Whether or not you want to duplicate the look, you can always get great tips and techniques from Michelle. I have to say those YouTube comments are crazy! It's like the Wild Wild West over there. Yikes. I'm very happy everyone is civilized here on the Lancome blog! : )



Anyway, I'm running to today's photo shoot. Have a beautiful day. Talk to you soon!



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