Did you hear that Lancome has a great one-day charity fundraiser in the works for Friday, Oct. 22nd. One week away! This is taking place in the U.S. only. (Sorry to our international friends.) It's called Genes Day and we're donating $7 from the sale of every bottle of Genifique Youth Activating Concentrate to St. Jude Children's Research Hospital.
We have a lot of Genes Day posts planned for next week. We'll be talking about St. Jude, the amazing charity that provides FREE care for children with cancer and other catastrophic illnesses. Patricia on the PR team (we call her PR) went to Memphis, Tennessee, last week to see first hand the good work that St. Jude does. She came straight home and hugged her beautiful twins (who turn 10 this weekend. Happy birthday, you two!) PR will be writing a first-person report for TLB. We'll also have a Q&A with the St. Jude team, information on how St. Jude was founded, what kind of work they do and more.
We'll of course be talking about the award-winning Genifique serum. I had no idea that Genifique has so many famous fans until I started working on this project, but I'll let you know who uses it and how.
A few Lancome friends will be doing special videos for us and we'll share those next week too. In the meantime, we have a video from our good friend Tory Kirby of Makeup.com. (Have you checked out Makeup.com lately? Make sure to do so if you haven't. Tory's a great writer and knows so much about the beauty biz and makeup artistry.) Take a look at her video above to learn more about Genes Day.
If you have questions, let me know. Mark Oct. 22nd on your calendars, in your computer, on your BlackBerry, wherever. We've promised St. Jude that we'll donate $100,000 from the one-day event! Help us double or triple that amount.
Have a great weekend.
