One our favorite things here at the Lancome P.R. department is beauty how-to videos. We think these videos are the most exciting thing to happen to the beauty industry in a long, long time. It's so much more useful to see products tested and demonstrated live as opposed to just reading about them.
It's why we signed Michelle Phan as our official video makeup artist and it's why we're starting to work with other up-and-coming YouTube artists such as Jessica Harlow. Michelle introduced us to Jessica a few months ago and we liked her immediately. She has a lovely, calm way of sharing her tips and techniques and she's clearly enthusiastic about all things beauty. (She also has the most gorgeous hair! The girl should be in hair commercials.)
Jessica did a Lancome-sponsored video called Bombshell Makeup this summer and we're finally getting around to sharing it with you! She's a fan of that classic Sophia Loren beauty look and decided a how-to on that subject would be fun. (It also gave her a chance to showcase her new obsession, Color Design Matte Shadow in Fashion Label, and her old favorite, Artliner!).
Tomorrow, we'll share a Q&A we did with Jessica. In the meantime, enjoy the video. You can learn more about the products she used (Lancome and non-Lancome!) on her blog.
