Friday, October 1, 2010

Interview With Anthi Provatari (Wear Vintage)

What is the definition of vintage? 
Vintage are many things, there is no actual definition. In order for something to be vintage, it needs to be 20 years old. Vintage is fun, nostalgic, classic, stylish, ecological, authentic. When you buy vintage, one thing you know for sure, that it will never go out of season, because fashion always looks back when it comes to ‘new’ trends. In many occasions vintage means it is old and has been pre-worn. Wearing vintage gives you the chance to re-live a part of history. 

How would you describe people’s attitudes towards vintage shopping?
Vintage shopping is new in Greece but in many countries is a major way of shopping. One reason we wanted to open a vintage shop in Greece, was because we wanted to give a different and inspiring way of shopping besides the already known. At first people were suspicious of vintage and had a certain attitude towards it, like its second-hand, old, smelly and also that is only a new trend. Vintage is not a new trend, it was here before us and still is. Due to the publicity that has now been given to vintage in Greece, people who didn’t know about it, they do now and they are more open and interested in finding a vintage treasure.

Has the economy changed shopping mentality?
Of course the economy has changed the shopping mentality. And as an optimistic that I am, I believe that it has changed them in a good way. People now have 2 things in mind when they go shopping 1) do I need it, and 2) the value-price. With this new attitude which is more value and price oriented, people are seeking for more authentic, economical pieces, that will last for long time. Which is why vintage shopping will benefit from this, because when buying vintage you know that every item is unique and you’ll be the only one wearing it. Moreover it is affordable and if you treat it gently it will last you forever. 

The pieces in Wear Vintage are coming from various decades which decade is your favourite and what intrigues you the most about it?
Yes in Wear Vintage we represent different decades like 60s, 70s, 80s, 90s and some of 50s.
My favourite decade for years used to be the 80s, as I was born in the decade, and I love the music and the colourful and dynamic clothes. But lately I found myself being intrigued by the 50s, I love the feminine and chic style, the girly dresses and matchy accessories.

Are you a vintage clothing collector yourself? What is your favourite piece?
Oh yes I am, and a proud one, there are my little treasures. My vintage collection started from an early age, when I was hiding in my mothers closet trying to find one of a kind pieces that I would incorporate to my style. My favourite piece used to be my mom’s black corduroy coat that was a gift to her by her uncle in a trip to Paris, but unfortunately it had a bad ending (stolen). Now my new favourite piece is again something I got from my mom and its a black leather clutch from Venice.

Where do you get the clothing from?
Our hand-picked vintage collection in the shop comes from our trips to Berlin, Amsterdam, Brussels, Antwerp and London. In the near future we plan to travel to Paris, Milan and many more places.

Hit us with some vintage shopping tips.
If you are new in vintage, I would advise you to start with something small, like a bag, scarf etc and incorporate it to your style. It’s always preferable to mix and match modern with vintage pieces, never dress from head to toe in vintage, people will think you are wearing a costume.
Take good care of your vintage because, if they lasted for so long it means they will be here for longer. For more information and style tips on vintage go to our website www.wearvintage.gr and download our Vintage Essentials Guideline, it will help you get started!

What is next for Wear Vintage?
Besides the bazaars we have every month in the shop, we plan a major party for all the vintage lovers! We also want to expand our collection and have men’s collection as well. 

Thank you Anthi, you are amazing!

You can visit the on-line Wear Vintage shop HERE

(The pictures were taken yesterday, at the Wear Vintage Bazaar. Except for Anthi and me, you can also see the fabulous Lorelai, and the amazing Alexander, two of the fashion bloggers that took part in the photoshoot- wait for the next post)