Well, the cat's out of le sac. Actress Penelope Cruz has joined Lancôme and will be the ambassador of Trésor, our iconic fragrance. Penelope is beautiful, kind and a true artist. We are sincerely thrilled that she is now part of the brand.
We filmed the new Trésor ads in Paris this week with Mario Testino and they will debut sometime this fall. I can't wait to see them. The shoot was a very nice experience and we were blessed with beautiful weather for all the outdoor portions. Above are some signs from the set, and a pic of me and my colleague David, the head of public relations for Lancôme International (and one of the chicest men in Paris!), on a balcony overlooking the Place de la Concorde. David's giving his best Blue Steel there!
We have such amazing women representing the brand today: Penelope, Julia Roberts, Kate Winslet, Anne Hathaway, Daria Werbowy, Ines Sastre, Arlenis Sosa and Elettra Wiedemann. (Not to mention Sandy Linter and Michelle Phan!) It's really a thrill to be part of Lancôme in 2010.
Speaking of Elettra, I'm at Orly Airport outside of Paris and her Trésorin Love ad is everywhere. (I've been here more than SIX hours waiting for my Open Skies flight to Newark. I can understand flight delays. It's part of life. But I can't stand when the airline doesn't share ANY information!)
So our last giveaway of the week: The Golden Croisette bronzer from the international summer collection, which I bought at the Paris boutique, and a new Hypnôse Precious Cells mascara, which I bought at Orly's duty free. Both products are fab. The bronzer has three small blocks of blush, so you can customize the color. The mascara is conditioning and creates a very pretty full lash look. Leave a comment telling us which Lancôme spokesperson is your favorite and why and we'll pick one name at random. Please post by Monday night.
Good luck and have a lovely weekend.
