We had a photo shoot yesterday in the 8th arrondisement, in a building with windows overlooking the Arc de Triomphe. It was a gorgeous view, very beautiful, very Parisian, made all the better by the leafy green trees and bright blue sky. I snuck out to visit the Sephora nearby on the Champs-Elysee, the huge Parisian thoroughfare packed with tourists, chain shops, cafes and a giant Louis Vuitton store. The Sephora is ENORMOUS, even compared to the big Times Square Sephoras near my office.
There was so much fragrance, makeup, skincare and haircare that the average beauty junkie would just combust trying to take it all in. One of the new fragrances on display is Tresor in Love, our latest scent and a sibling to the legendary Tresor. T.I.L. takes the iconic fragrance and transforms it into a fruity floral. If you like that category of fragrance, you'll be interested in knowing it's Lancome's first fruity floral. (Previous Lancome scents have all fallen into the floral, oriental, chypre and/or citrus categories.)
The fragrance has been a big hit in Europe and will launch in the U.S. in early fall. We filmed the TV commercial and print campaign with Mario Testino and our spokesmodel Elettra a few months ago while she was on break from school. The print ad was shot in a studio in New York and the commercial was shot in a beautiful private home in the heart of Paris that used to belong to Karl Lagerfeld. There were dozens of extras, all good looking and all dressed in black, white and grey. Elettra looked like a young Audrey Hepburn in a white cocktail dress by a famous Italian designer and insanely high YSL heels. The poor thing had to stand for take after take in those shoes.
Let's give away a bottle of Tresor in Love. Just leave a comment saying what fragrance you're wearing today. Is it your signature scent? Do you rotate fragrances? Layer fragrances? Let us know. If you're wearing nothing, you can say that too! Please post by Wednesday night. We'll pick one post at random.
Good luck! We're on a soundstage outside of Paris right now and I need to stop typing. It's all quiet on the set and who knew how noisy a keyboard could be!! (Bye!)
