New Product News: The Skinny on Fresh Wear! And...Where Should Lucy Go in Paris?

Quick post before I leave the office! We have a fab new product called Teint Idole Fresh Wear. This is a super modern lightweight foundation with SPF 15, 18-hour wear and a matte finish. It comes in 17 shades, so there should be a perfect match for many of you. Some of you have already asked about it and we just received a shipment in the PR closet, so I tried some this morning. It's very easy to wear and apply. I used my fingers (I normally use a foundation brush) and the coverage was great. I didn't need extra concealer around my nose or my chin, where I experience the most redness. The formula truly is matte. I applied some rather shiny sunscreen prior to application, so I appreciated the matte finish. We just sent some TIFW to Sandy Linter and to Michelle Phan for them to play with. I'll report back on what they think, and the rest of the PR team, once they get to try.



Speaking of Fresh Wear, if you live in the U.S. and you want to try before you buy, check out the new Latina magazine. There's a little card you can tear out that has three actual samples on one side, plus the shade range on the back. If you bring the card to a local Lancome counter, they will color match you and give you a 10-day sample. You can't beat that!



Lastly, if you've been following the blog the past few days, you know that our lucky friend Lucy is going to Paris for the first time on a two-day trip. Does anyone have suggestions for Lucy's visit? I have a million and will share later this week, but I'd love to hear your ideas...and I'm sure Lucy would too!



P.S. Lucy, when do you arrive?

Aleksis Loves Beauty and Lancome Loves Aleksis! Here's the Buzz on Oscillation Powerfoundation

Let's start with a disclaimer for our friends at the FTC. Aleksis is not on the payroll! But what a terrific, thorough video. Thank you, Aleksis. Glad you like the product. People like you make my job easier!

Aleksis, as you can see above, reviewed our cool new product, Oscillation Powerfoundation. This is a mineral foundation that comes in a neat, easy-to-use package with a vibrating applicator. Just for the record, it comes in 12 shades and four intensities, from Ivory 10 to Sable 20. Check out lancome-usa.com for the shade chart to see photos of the actual loose powder, not just a shade chip. You'll get a good sense of the colors available. And the shades do work on a wide range of skin tones. We learned this at the editor event we did a few months back.

If you'd like to try Oscillation Powerfoundation, our friends over at My Beautyberry are giving some away. So scoot your cute selves over there and become a member so you can qualify for their giveaways.

P.S. Aleksis, you're not a fan of Oscillation Mascara?? How can that be? Maybe we need to arrange an iChat session so we can walk you through it and demo. We will convert you!

P.S.S. Have a great weekend everyone!